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Contact SoCal BMA for event and ticket information.
Event Details
BMA's Orange County Luncheon Series
Thursday, January 15
TOSHIBA Medical Systems: Anatomy of a Launch
As reported by BtoB Magazine on 8/11/08:
HOW TOSHIBA CREATED BUZZ AT PRODUCT LAUNCH
Objective: Use a trade show to launch a new brand of CT technology that the market wasn't expecting.
Strategy: Keep the debut of the technology a secret until the day of the trade show and draw attendees based on buzz for a product that, while a big step forward for the market, was not nearly as significant as the new technology actually being released.
Results: Event generates hundreds of leads and the product introduction wins three awards from the Public Relations Society of America.
Read full article here
Get the inside knowledge of Toshiba's surprise product launch!
Presented by:
Cathy Wolfe, Jim Burch and Robb Young, Marketing team at TOSHIBA Medical Systems.
Where
Wyndham Orange County
3350 Avenue of the Arts
Costa Mesa,
CA 92626
Other Maps:
Hosted By
SoCal BMA
The Business Marketing Association, Southern California Chapter, serves the business-to-business marketing community throughout the Greater Los Angeles area, Orange County, San Diego, and the Inland Empire.
